Independent Thinking Blog
Independent Thinking Blog
Why You Can’t Be Content Agnostic
Sometime last year I heard a radio show host discussing metrics in a fragmented media market. To access his show, you could listen live on radio, watch simulcast on TV, download two different streaming apps, and download the podcast to listen later. Just measuring the...
Your Brand Is No Longer Geotagged
Something really interesting is happening in the business of basketball. Free agency started July 1. This is the period where billionaire owners woo star players. Millions of dollars in deals ensue. (This isn't really a post about the NBA. So stay with me.) In the...
The 3 Words That Keep Social Media Marketers Up at Night
So you want to know what keeps many social media marketers up at night? Return on investment. That's right. According to new research, 60 percent of social media marketers surveyed said that measuring the ROI of their digital programs is their #1 challenge. Slotting...
The Latest Trend in Content Curation
There's a new trend in content curation. People. This should be good news. One, we are people (and it's useful to be valued). Two, it's helpful for anyone who thinks that algorithms aren't the secret sauce to world domination. For the record, my content is already...
How Marriott Stays Relevant and Your Business Can Too
Debbie Marriott Harrison tells this wonderful story about how her grandmother knocked on the door of the Embassy of Mexico and convinced the chef there to teach her how to make tacos and tamales. Harrison is the third generation of Marriotts in the hospitality...