Independent Thinking Blog
Independent Thinking Blog
My First Twitter Poll Was a Failure and Here’s Why
My first Twitter poll was a complete failure. It's #WorldSeries Game 5 tonight. Who will win? — Daria Steigman (@dariasteigman) October 31, 2015 It was actually Game 4. Sigh. But that's not what's really wrong here. [bctt tweet="Twitter polls are a useful tool to take...
Buzzfeed’s Founder on the Future of Content
When Jonah Peretti was in graduate school in 2001, he tried to customize a pair of swosh sneakers with the word "sweatshop." As you might imagine, Nike was not amused. They sent him several emails with different excuses, and then finally just said no. He forwarded...
5 Sources of Great Un-Stock Photos (Infographic)
Infographics are in. Done right, they can be a terrific tool. Most of my favorite infographics translate research into usable data. They arrange key data points to tell a story. As a writer first, I'm often a little late testing out new visual tools. Canva, which I've...
The Problem with Peeple
I wasn't going to write about Peeple. But the app just won't go away. Peeple doesn't exist. Yet. And maybe it will end up being a big joke on the Internet. But the initial concept was dumb -- and a tad terrifying. The Washington Post got the scoop on Peeple with a...
The Achilles Heel of Marketing
We talk a lot about content marketing. Of course, the "quality" of said content also matters. And quality is sometimes hard to quantify. (There is an "I'll-know-it-when-I-see-it" element to quality.) There's another element we don't talk about enough: trustworthiness....