Independent Thinking Blog
Independent Thinking Blog
Who Controls The Conversation?
There's been an ongoing discussion in one of my private Facebook groups around who should speak for your organization. Public relations? Social media? Customer service? Someone else? The discussion isn't about the formal reporting chain -- identifying the spokesperson...
Six for 2016
It's a new year (happy new year!), and I'm not going to start by talking about trends. Instead, I'm going to talk about goals and expectations. This isn't about deep thoughts -- or trite inspirational quotes. I'm not a maker of new year's resolutions. That said, a...
Happy 2016
It's 2016. Happy new year! Wow -- even with that extra second, 2015 went by very fast. Good thing we have an extra day this year to get things done. I could tell you I spent my in-between weeks making business plans and checking them twice. But I mostly enjoyed...
It’s Time To Find Your Hero
Thor is my hero. Growing up, Thor was my favorite of the five "superheroes" featured in a rotating series of cartoons. I loved the big guy. The whole Norse god thing. The hammer, and the glamour. Okay, grown-up me has other heroes too. Men and women who stand up and...
The Future of Retail is Frictionless and Personalized
A new report says that the future of retail is increasingly frictionless and personalized. Future of Retail 2016, by research firm PSFK Labs, identifies 10 factors that companies will want to put in place to build brand loyalty, engage with customers, and generate...