Independent Thinking Blog

Crowdfunding

 

Interesting observation by John Tozzi in Business Week’s New Entrepreneur blog about how start-up companies are engaging their fans to raise money.

We’ve seen a number of companies set up online forums to tap into their customer base for product or marketing ideas (i.e., Starbucks, General Mills, Procter & Gamble). Now comes crowdfunding.

You May Also Like

Finding Fresh Voices 3

Finding Fresh Voices 3

You need fresh voices and new perspectives to go from doing the work to figuring out how to position your business to thrive over time.

read more