When a friend of mine turned 40 her sister told her that she had better take care of herself because she was competing with 20-year-olds. My thought: Why would you want to date a man who wants to date a twenty-something? I feel the same way about Klout. There's a long...
Independent Thinking Blog
Social Media
The (Business) Truth About Facebook’s IPO
Did Facebook's debut ruin the market for tech companies? Of course not. Though perhaps it means future IPOs will be priced based on business factors. USA TODAY has an interesting article on the marketplace one month after Facebook's initial public offering. Buried...
Why Being Liked is Overrated
Most of us would rather be liked than not. And, in business, it can mean the difference between having customers and having trouble paying the bills. (Okay, it helps to have a great product, killer customer service, and a bunch of other things too.) We're human; we...
Why Facebook is the Customer Service Outpost of Last Resort
There is an interesting study on big retailers and their Facebook pages. STELLAService tested how 20 top retailers handle "general service questions." The results: "Of the 20 retailers measured, five failed to respond to a question posted on their wall within two...
On Kevin Bacon, Connections, and Community
@dariasteigmanIt's an amazingly small world sometimes, isn't it? — Lawrence Fox (@TheWizardGuy) March 1, 2012 It is a small world. But maybe not in the random way that Lawrence Fox was thinking. I met Fox via LinkedIn when he answered a...
Is Internet Access a Human Right?
Is Internet access a human right? A United Nations special report last June on "the promotion and protection of the right to freedom of opinion and expression" talks about the indispensable nature of the Internet: "Given that the Internet has become an indispensable...
Are You Disrespecting Your Fan Base?
@dariasteigman Re: @Nationals Would following back 26K people really a sign of anything? That never impresses me if a brand follows me back. — Jonathan Steigman (@MagicPeaceLove) February 22, 2012 So I went on a mini rant yesterday about my hometown team's...
Twitter, Followers, and First Date Syndrome
I cleaned my Twitter house recently, dropping off over 200 people whose streams never grabbed my attention and/or with whom I rarely or never engaged. This was not a lazy mass unfollow; I looked at every single account. One by one. (No, it didn't all happen in one...
The Fastest Way to Shut Down Conversation on Your Blog
Want to know the fastest way to shut down conversation on your blog? Moderate comments. (And if you're going to hold comments, you should at minimum have a process for getting them approved quickly.) Case in point: I followed a link to a terrific blog post the other...
What’s Trending in the Digital Space?
Web 2.0 was so last year. Or last decade. Either way, we're moving on. So what's going to be trending in the digital space moving forward? If you're in the D.C. region, join me and my fellow panelists for an IABC/Washington breakfast meeting on January 12 as we...