Independent Thinking Blog

Social Media

5 Ways U.S. Soccer Is Scaling Social

Scaling social separates the autobots from the individuals. Automation is easy. Tools make it easy to automate tasks. We can set up schedulers for recurring meetings, cue up sales e-mails, preset blog post tweets, and so forth. I even have a weekly reminder to keep my...

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Have You Ever Been Flamed?

A big reason businesses are afraid to adopt social media is fear of negativity. Bad reviews. Cranky customers. Critical comments. Negative experiences memorialized by Google, Bing, Yelp, and a host of other online platforms. Of course, these comments—the bad, the...

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Twitter Rolls Out a Mute Button

Twitter is rolling out a new feature: a Twitter mute button that lets you remove someone's tweets from your stream without having to unfollow them. A lot of people are all atwitter about this. Me? Not so much. Forget mute. Think filters instead. The Twitter mute...

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