I’m using the phrase “productivity hacks” because it sounds a lot sexier than saying “tools I found online to help me do my job a little better or a little easier.” And, yes, my best hacking days (such that they exist) are ahead of me. Here are four tools I’ve...
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Social Media
5 Ways U.S. Soccer Is Scaling Social
Scaling social separates the autobots from the individuals. Automation is easy. Tools make it easy to automate tasks. We can set up schedulers for recurring meetings, cue up sales e-mails, preset blog post tweets, and so forth. I even have a weekly reminder to keep my...
Twitter, Signals, and Context
Sebastian Turner gave a terrific presentation at DemandSuccess about Twitter, signals, and context. First, a few statistics: 255 million active Twitter users 1 billion tweets shared every 2 days 14.7 million tweets during the 2014 Academy Awards 12.2 million tweets...
Your Connections are Currency
“Your connections are currency,” said Randi Zuckerberg. Speaking at DemandSuccess, the author, entrepreneur, and former Facebook executive gave a terrific talk that touched on everything from hackathons to the maker movement. In talking about how connections are...
When Advertising Doesn’t Cut It
Remember Max Headroom? The 1980s TV show is about a technology-driven future in which a few network executives wield all the power. It’s mind control via TV, 24/7. What they want rules. What they want you to know is pretty much all you know. When the show came out,...
Have You Ever Been Flamed?
A big reason businesses are afraid to adopt social media is fear of negativity. Bad reviews. Cranky customers. Critical comments. Negative experiences memorialized by Google, Bing, Yelp, and a host of other online platforms. Of course, these comments—the bad, the...
Twitter Rolls Out a Mute Button
Twitter is rolling out a new feature: a Twitter mute button that lets you remove someone's tweets from your stream without having to unfollow them. A lot of people are all atwitter about this. Me? Not so much. Forget mute. Think filters instead. The Twitter mute...
How Klout Measures Influence
I quietly reconnected my Klout profile a few weeks ago. Klout scores are popping up all over. More specifically, in Nimble--the social CRM software that I started using to help me better keep track of everyone and more-wisely manage my workflow. Silly little numbers....
2014 Digital Trends, Un-trends, and Other MAM Summit Highlights
The Mid-Atlantic Marketing Summit is one terrific conference. And I’m pretty skeptical when it comes to conferences; a lot of the time I find myself in sessions doodling or diving into my reading backlog, or outside walking the halls talking with other stragglers. In...
3 Killer Content Tips to Rock Your New Twitter Profile
Twitter is rolling out a redesigned look for your page. Key design elements of the new Twitter profile include a screen-length banner photo, a larger avatar, and a more readable "about you" description (i.e., it is no longer hidden in the banner). The new design is...