Don’t panic. Facebook’s latest algorithm changes are a needed course correction, and they don’t have to sink your brand strategy.
Facebook’s Latest Algorithm Changes Are No Reason to Panic
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Independent Thinking Blog
Social Media
The Problem with Instagram Pods
Instagram pods won’t make you a star, but they could get you shadowbanned.
Facebook, LinkedIn, and Twitter Changes You Need to Know
From video to threaded conversations, here are the Facebook, LinkedIn, and Twitter changes to watch and consider adopting for your business.
2017 Social Media Trends: Less Bling and More Basics
A new 2017 social media trends report shows you can’t get too much of a good thing, there’s less bling, and marketers are ignoring some key opportunities.
Social Media Productivity Hacks 6
I’m using the phrase “productivity hacks” because it sounds a lot sexier than saying “tools I found online to help me do my job a little better or a little easier.” And, yes, my best hacking days (such that they exist) are ahead of me. This edition is a little bit of...
Social Media Case Study: #NatsRide
I sold my tickets to a must-win baseball playoff game because the regional transit authority in the capital city of the United States refused to keep the trains running to get fans home. The options, including leaving the game early or being stranded on the opposite...
Will Chatbots Solve Customer Service?
Comcast received a lot of praise at one time for being an early adopter of Twitter for customer service. Really, people said nice things about the company. Look it up. If you took to Twitter, you could get "escalated" help. Otherwise? Good luck. We talk a lot about...
Welcome to the Dark Side
There are two seemingly diametrical trends taking place right now: dark social and live everywhere. This post looks at the first one. Dark sharing was a term coined to describe the shares we can't track -- e-mailing an article to a friend, texting a URL, DMing a video...
My 79 New LinkedIn Connections
I received 79 new LinkedIn connections on Saturday. Before you congratulate me on my networking prowess-- Before you pity me for having nothing better to do on a Saturday morning than send out LinkedIn invites-- I had nothing to do with it. Rien. Nada. Zilch. Zippo....
Facebook Instant Articles & Your Business
Facebook Instant Articles are here. The social media behemoth is opening up Instant Articles to all publishers. While the feature rolled out with a select group of large media companies (think Buzzfeed or The New York Times), it will be available to everyone starting...