According to Jeremiah Owyang, true social media integration doesn't exist. In a fascinating keynote speech at the MarketingProfs B2B Conference last week, Owyang walked through an 8-step roadmap for integrating social media and your (corporate) Web site. The aim is to...
Your Web site has great content, but are you using it effectively to generate business? I'm guilty of this. I know prospects are visiting my site, but I don't have a strong call to action--so I'm missing opportunities to build these relationships. I'm working on...
I had the pleasure of presenting a Webinar for Higher Logic last week on building a vibrant, connected community.We looked at four "in house" things you must do first, and then talked about some strategies for identifying and reaching out to your audience, building...
In keeping with the time constraints of busy, always on-the-go workers, MarketingProfs has created a new "Take 10" series: short, 10-minute presentations with actionable takeaways. I was smart enough to take 10 minutes out the other day to get a LinkedIn 101 refresher...
It can be hard to hold a room these days. Between the Twitterstream and the BackChannel, and our relentless need to surf as we learn, keeping your audience alert and engaged requires skill, smarts, and a great presentation. While not every speaker can be a rock...
The challenge in any broad-based membership organization is to provide value to all your members. IABC traditionally does a great job of programming for mid-level communicators; less so for its senior-level members. To address this challenge, IABC/Washington some...
What should we do with all the data? It’s a question I have been asking a lot; good solutions—not so many. So imagine my excitement when someone finally answered the question of how we can use the huge (and growing) volume of competitive business intelligence. In a...
Want to know how communicators are using social media? You could pose a question on Twitter or you could do a deep dive. MarketingProfs did the latter, surveying 4,763 marketers and others managing communications for their organizations. That included 3,285 who...
What happens when you put smart people on a dais together and ask them about trends in their profession? If they are Shashi Bellamconda, Torod Neptune, Paul Sherman, and John Taylor, then we’re in for some great insights. I had the pleasure of moderating last...
As some of you may know, I joined MarketingProfs last fall. There are two great values about the company/online resource: (1) community and (2) professional development. As a pro member, I have access to a vast store of case studies, reports, how-to articles, and live...