This Saturday marked the 10th anniversary of the Baltimore Running Festival. It's a terrific event, and I've run either the half-marathon or the marathon relay in 6 of the last 10 years (and drove up to cheer the runners another year when I was sidelined by injury)....
Your Web site has great content, but are you using it effectively to generate business? I'm guilty of this. I know prospects are visiting my site, but I don't have a strong call to action--so I'm missing opportunities to build these relationships. I'm working on...
I received a two-paragraph e-mail the other day from someone looking to connect with me at an upcoming event. She spelled my name right, told me it's her second time going to an event put on by this particular group, and said she hoped we'd get to meet. So far so...
This recession has not been kind to marketers and other communications pros. Especially at the senior level. Frankly, I'm not surprised. Just look at how we typically refer to ourselves. Marketer. Public Affairs Specialist. Writer. Editor. Media Relations Manager....
An alert friend pointed out to me that Susan G Komen's slogan is "Join the Global Breast Cancer Movement." Uh, no thanks. I'm not partial to getting cancer. What message is your business sending?
Because John Jantsch writes well, The Referral Engine* is a deceptively quick read. Deceptive because, if you're like me, you'll want to pause, bookmark, and/or go back and make sure you've absorbed all the information Jantsch's book contains. At the start of his new...
Oh really? Glad to know I want brake problems. This turned up in my mail on Saturday. Inside was a shiny brochure about their hybrid vehicles. Don't you think Toyota should have put off this print campaign until after they fixed their cars?
One of the questions at last month's IABC/Washington panel discussion on 2010 trends was on core competencies. What skills do communicators need to have today? Panelists cited several, including: the ability to identify influencers knowing how to tell a story tech...
Want to know how communicators are using social media? You could pose a question on Twitter or you could do a deep dive. MarketingProfs did the latter, surveying 4,763 marketers and others managing communications for their organizations. That included 3,285 who...
Have you see the Windows 7 Was My Idea ads? The concept is great because it strengthens the "I'm a PC" tag that did a good job at humanizing the Microsoft brand. Plus any ad campaign that both empowers geeks and has people envisioning themselves as hunks makes me...