I’ve paid little attention to Pinterest. This, it turns out, has been a big mistake. Pinterest is the second largest driver of content worldwide to blogs and other Web sites. I set up a Pinterest account some time ago, and I’ve kept my eye intermittently on how the...
Traditional marketing isn't dead. By traditional, I mean not digital, not social media, not shiny new toy. Despite all the books, articles, and attention focused on social media, the latest billion-dollar Facebook and Google acquisitions, and the gurus telling you...
Digital is changing the way we interact with the world. Here are a few facts about how my digital behavior has shifted in just the last 12 months: Reading the newspaper on my Kindle (goodbye print). Shifting magazine subscriptions to my tablet. Streaming music at the...
“Your connections are currency,” said Randi Zuckerberg. Speaking at DemandSuccess, the author, entrepreneur, and former Facebook executive gave a terrific talk that touched on everything from hackathons to the maker movement. In talking about how connections are...
Remember Max Headroom? The 1980s TV show is about a technology-driven future in which a few network executives wield all the power. It’s mind control via TV, 24/7. What they want rules. What they want you to know is pretty much all you know. When the show came out,...
The secret to quality content is a simple formula. Simple, but often misunderstood. You see, quality content can’t be measured in hits, shares, retweets, or whether your content goes viral. It can’t be measured by how well a blog post is written, how coherent the...
The Mid-Atlantic Marketing Summit is one terrific conference. And I’m pretty skeptical when it comes to conferences; a lot of the time I find myself in sessions doodling or diving into my reading backlog, or outside walking the halls talking with other stragglers. In...
I had the pleasure of being a guest on Deb Lee's popular Small Business Tech Chat. We talked about actionable small business tech tips, including how to think about social media channels, apps to make your life easier, email marketing, scheduling versus automation,...
Are you using Instagram? I don’t understand the hype around Instagram. I didn’t use it initially because of the Apple app exclusivity (I’m an Android girl). By the time there was an Android Instagram app I was happily sharing photos directly to Twitter, Facebook, and...
For a long time, I didn't understand PR metrics. I'd listen to media relations folks talk about AVEs and put out reports touting impressions. And I couldn't understand how all these numbers were relevant to achieving much of anything. Then I realized they weren't....