From 24/7 access to digital ubiquity, the ways that we find information, process data, learn, and make decisions are rapidly changing -- transforming us and our relationships with screens and with each other. It's also changing how we work. A new article looks at five...
There's a show on ESPN called Numbers Never Lie. As part of the brand, ESPN has done a series of short illustrated videos talking about sports figures (or sports events) and numbers. Simple numbers. Ratios. Statistics. Data. Numbers matter. I was at an event recently...
It’s official: data scientists are cool. And Big Data is the hottest trend in business. But what is Big Data and why does it matter? A new book, Too Big to Ignore, seeks to demystify Big Data and make the case for why companies cannot afford to ignore the massive...
What is “Big Data” anyway? Wikipedia describes big data as: “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture,...
Do you like "Big Data"? McKinsey released an interesting report last year that does a good job of laying out the key ways data is being employed in a business environment. The report identifies five broad categories: Transparency Performance metrics Customer...
Most of us would rather be liked than not. And, in business, it can mean the difference between having customers and having trouble paying the bills. (Okay, it helps to have a great product, killer customer service, and a bunch of other things too.) We're human; we...
Is Internet access a human right? A United Nations special report last June on "the promotion and protection of the right to freedom of opinion and expression" talks about the indispensable nature of the Internet: "Given that the Internet has become an indispensable...
F. Scott Fitzgerald once wrote that "the rich are different from you and me." (And Ernest Hemingway, unblinded by bling, is said to have replied, "Yes, they have more money.) Turns out, when it comes to marketing, money doesn't seem to yield a big advantage. According...
I was watching Restaurant Impossible the other day. It's a show about a chef who works to help turn around failing businesses. In two days. This is reality TV, so one presumes the producers vet and select restaurants where the business issues are so blatant that a few...
If Steve Rubel is right, there are some fascinating digital trends to plan for in 2011. During a recent MarketingProfs Webinar, Rubel highlighted 11 digital trends, including location-based services, thought leadership, and social media schizophrenia (e.g.,...