When Jonah Peretti was in graduate school in 2001, he tried to customize a pair of swosh sneakers with the word "sweatshop." As you might imagine, Nike was not amused. They sent him several emails with different excuses, and then finally just said no. He forwarded...
I learned about propinquity at the Solo PR Summit. Okay, to be fair, the concept isn't new--but I would have been hard-pressed to define the word itself. Propinquity means nearness, but it's really about the relationship between proximity and relationships. Or, as Tom...
I have a secret: I hate mobile sites. Okay, not all of them. I love that Amazon lets me find and buy pretty much anything with one touch. (Which, by the way, is a pretty smart sales strategy too.) And StubHub's screen navigation makes changing or updating listings...
What do CEOs need to know about social media and the digital space? I joined Walter Lukens and Robb Lee on a panel about social and the C-suite at the Direct Marketing Association of Washington's 2012 Social Media Summit. Lukens talked about how his firm advises its...
Is mobile search different? Neicole Crepeau pointed me to some interesting statistics about how people search when they're using their mobile phones. One statistic, in particular jumped out at me: 40 percent of smartphone users say that they’re more [influenced] by...
Is your Web site optimized, or do you mostly just have random people dropping by? I was on another very useful MarketingProfs Webinar yesterday, this time on the topic of SEO essentials. Janet Driscoll Miller of Search Mojo coupled a great primer on the topic with...
I had the pleasure of speaking about social media to two PR classes at the University of Maryland last week. They're smart students, and they're just starting to explore social media. Almost all of them had Facebook pages, a few were on LinkedIn, a couple on MySpace,...