According to Jeremiah Owyang, true social media integration doesn't exist. In a fascinating keynote speech at the MarketingProfs B2B Conference last week, Owyang walked through an 8-step roadmap for integrating social media and your (corporate) Web site. The aim is to...
Tony Hsieh's Delivering Happiness* is a good reminder that sometimes you have to take a leap of faith and follow your passion. Part autobiography, part tale of success-wrought-from-hard-work, part customer service bible, Delivering Happiness is a good read for...
The Washington Post just announced that it is getting back into the business of reporting on business. So far, so good. After all, this is the paper that eliminated its standalone business section last year, prompting me to relinquish my print subscription. But then I...
Today I'm going to urge you to read a post about community. It's a long post, but it's an important one. The author looks at the impact of technology on copyright laws and business models, and forces us to look at the elephant in the room. Or, as he says (quoting Cory...
I was a little surprised last week by all the attention surrounding Chris Brogan's day rate. A little of it reminded me of when I started my business and a few (former) friends decided I was really sitting around eating bonbons and cashing trust fund checks....
If Newsday is the benchmark, The New York Times is in trouble. I'm used to filing away random stats while listening to sports radio, but I didn't expect then to involve newspaper readers. But then I learned that Newsday has accumulated 35 subscribers since James Dolan...
During the IABC/Washington panel discussion on 2010 trends, I posed the following question: Is 2010 the year we break down silos? In retrospect, I asked the wrong question. Breaking down silos is critical, but it's not about whether we do it--it's about how. In the...
In this age of instant everything, planning seems to be getting a bad rap. But make no mistake: planning matters. Here are my five tips for jumpstarting your business in 2010: 1. Assess your financial health. Before you can set goals for the new year, it is useful to...
My first podcast is out! I was interviewed by IABC's Natasha Nicholson for CW Radio, and the topic is lessons learned in 20 years of business. The premise: the fundamentals of running a business haven't changed in the last 20 years, but pretty much everything else...
The good news about having to abruptly leave a conversation is that you keep pondering the unfinished thought. For me, that conversation was Tuesday's hashtagsocialmedia tweetchat, organized by Marc Meyer and moderated by Jason Falls. The topic was Twitter and, when I...