Talk about smart public relations. Loews Hotels is offering a "Baggage Buy Back" incentive to reimburse guests the $15 checked bag fee the airlines are imposing. This costs the hotel chain very little while earning the company free publicity and a lot of good...
The airline industry could learn a lesson or two from People Express. For those of you who weren't traveling in the early-mid 1980s, People Express was a budget airline best known for cheap flights between Newark, NJ, and London's Gatwick Airport. It charged...
Independent Thinking is my column for IABC's CW Bulletin about entrepreneurship and the business of running a business. It's also my philosophy of business: a state of mind that's both the calm and the storm. To venture out on your own, you have to be great at your...
Whether or not you like Barack Obama, you've got to love the way he and his team manage their communications strategy. Every communication is on message, from his speeches to the daily e-mails to supporters. The Obama campaign operates with a discipline that's...
Carl Icahn is right when he says that Yahoo's leadership team has "acted irrationally." They're certainly not acting in the best interest of their investors. We're watching the Yahoo brand dilute and self-destruct as company leaders play tit-for-tat and...
In today's tough economy, it's more important than ever to stand out from the crowd. I'm tired of hearing that the communications field is crowded and that we're all in competition. Oh, really? Even when two companies or two consultants are marketing the same...