During AdWeekDC, the LinkedIn/Facebook/MySpace panel not only gave their definitions of social media, they also talked about how the McCain and Obama campaigns are using social networking. All three panelists agreed that having an online presence is critical to...
Check out my new Independent Thinking column: Just as not all bosses are great bosses, not all clients are equal. While there is a tendency among many independents and small consultancies to operate as though their next project might be their last, it's...
What is social media? It's a simple question, and it's been the source of much discussion of late in the blogosphere. It was also the first question posed this morning to a trio of folks representing MySpace, LinkedIn, and Facebook at an Advertising Week DC...
It's clear that more and more people are going online, and that companies and the consultants that advise them are using social media tools to recruit, network, market, sell, build brand reputation, and more. But not everyone is online. That doesn't mean you...
U.S. airlines, except for "Hallelujah" Southwest Airlines (congrats on the great ads), have so diluted their brands that the companies are becoming increasingly interchangeable. On my American Airlines flight to Dallas last week, the flight attendant went through a...
MIMA is holding a blog carnival in advance of its Interactive D.C. summit. One of the questions posed by a speaker: "Where does content start or marketing begin?" That got me thinking... Content begins like the quark. It's attractive. And interactive. It's a...
IABC/Washington is holding a terrific event this Thursday, Sept. 11, for those looking for jobs in the communications field or seeking to make a career change. Includes resume reviews (by appointment at time of registration) and roundtable discussions on topics...
Google's new browser proves the power of the brand: it has received instant attention and was in short-order downloaded over one million times. Plus the blogosphere's been buzzing with a mix of browser reviews and discussions about Google's business strategy. But is...
The Washington Post published a very interesting pair of word clouds recently of the McCain and Obama campaign blogs. The visualizations are stark -- both campaigns talk about Obama a lot, McCain little (his blog) or not at all (Obama's blog). Visualizations...
The U.S. Postal Service isn't exactly known for sexy advertising, and its current ad campaign won't raise any eyebrows. But it does cut through the clutter and it has caught my attention. Similar to Southwest's "fees don't fly with us" messaging, the USPS has a...