There seems to be an evolving debate in the association world around the value of strategic planning. An August Associations Now article quite correctly pointed out that most strategic plans don't work; but then the author went on to argue that strategic planning is...
Independent Thinking Blog
Daria Steigman
Social Media? Yes. You.
My latest Independent Thinking column is out. And, yes, the topic is how to get started in social media. Because if you're a consultant, especially in the communications field, you really ought to dip at least one toe in the social media fishbowl. After all:...
Obama, 50 Cent, and Choosing Wisely
Flipping channels last night, I saw that rapper 50 Cent has a new Apprentice-lite show about entrepreneurship. Watched for a couple of minutes, and his first lesson to his acolytes was to "choose your crew wisely." Barrack Obama did this, and his team...
Election Day 2008
It's election day in America. Vote. Please. Photo by Theresa Thompson (Flickr).
Think Twitter Doesn’t Matter?
Terrific post on Mashable about different ways that people have used Twitter to reach a reporter, save money, conduct research, and more. Check out Sixteen Great Twitter Moments here. And, yes, I learned about this blog post on ... Twitter.
Before You Quit Your Day Job…
Thinking of going independent or starting a business? Before you quit your day job, here are a few "top of mind" things to consider: your risk tolerance your comfort level with doing business development your level of discipline your value proposition (why clients...
When Robocalling Fails
There's one local candidate who lost my vote several weeks ago. I have no idea what his platform is or how he would govern if elected to the city council. All I know is that he wants my vote. His campaign has robocalled me so many times I've lost count. If you really...
Companies Need to Ask the Good–and the Bad
My car dealership called me to ask about my recent service experience. It went smoothly, and I told the customer rep. that. He asked me what I liked about their service department, and I gave him two specific reasons why I keep bringing my car back. And that was that....
How I Survived the Cloak of Invisibility
I once spent almost two days in a workshop being completely ignored by the three people sitting at the same table. I'd offer input, they'd pretend I hadn't said anything. Really, it was that bad. Then a funny thing happened. During the final afternoon break, two of...
Estee Lauder’s Folly
Estee Lauder has raised the bar on its purchase "giveaway" from $1.00 below the price of not-so-cheap-to-begin-with moisturizer to $1.00 above. Which means you either leave without the extras or spend money on something you don't want. Or option 3: change...