I have a confession: I hated my "About Us" section for a long time. It was impersonal. Static. Written like it belonged in a so-last-century corporate brochure. Despite that, it took me two years to figure out how to rework the language to get the balance I wanted of...
This Saturday marked the 10th anniversary of the Baltimore Running Festival. It's a terrific event, and I've run either the half-marathon or the marathon relay in 6 of the last 10 years (and drove up to cheer the runners another year when I was sidelined by injury)....
What is the biggest myth about workshifting? Here's the thing about myths. They exist because people buy into them or use them to justify their status quo. We want workshifting to be a trend, but is it? Check out my latest post for Workshifting.com and then add your...
What's one great way to generate good PR for your business? Empower your employees to make your customers/clients happy. A day after I wrote this post about how a company was chasing customers out the door, I had an awesome experience with empowerment done right. I...
We need to stop beating ourselves up. There seem to be two big trends among social media proponents these days: Beating up on people and companies alike for using social media "wrong." Beating up on ourselves. This post deals with a little of both. First, though, some...
On paper, Rock Bottom is a game day delight: a brewery, great beers, a revamped menu, awesome servers, and lots of TVs scattered around the bar. And yet customers are walking out the door. I went to Rock Bottom on Saturday with a friend to have a beer and watch the...
Anyone who has built a successful business knows that entrepreneurship involves more than just identifying a sellable product or hanging out a consulting shingle. It takes a business mind, long hours, lots of sweat equity—and a healthy dose of financial risk...
Do you co-work? My latest post for Workshifting.com looks at the spike in formal co-working arrangements over the last two years. (Twitter is my co-working space.) The post asks two simple questions: Do you co-work? If so, where? Check it out here. Photo by d.h....
Your Web site has great content, but are you using it effectively to generate business? I'm guilty of this. I know prospects are visiting my site, but I don't have a strong call to action--so I'm missing opportunities to build these relationships. I'm working on...
I read this interesting post recently about the difference between building your name and branding your business. It looked at Chris Brogan (who's arguably more recognizable for his personal brand than for his company) and Jason Falls (who is perhaps better known via...