Tweet chats* can be a great way to connect with your online community, make serendipitous connections--and learn a lot too. My favorite tweet chats: Hashtag Social Media, which was started by my friend Marc Meyer. It's all about social business (emphasis on business)....
Independent Thinking Blog
Daria Steigman
The Difference Between Failing and Failure
Many years ago, I set up a joint venture involving the Russian real estate market. My partner Philip Bay had a successful business in Russia and Bulgaria catering primarily to foreign companies looking to expand into these emerging markets and foreign governments...
Artists and Entrepreneurs
Should business schools teach the arts? Consider this, from an article in The Economist: "Studying the arts can help business people communicate more eloquently. Most bosses spend a huge amount of time "messaging" and "reaching out." yet few are good at it... Many of...
What You Can Learn from Otis Elevator’s CEO
Didier Michaud-Daniel is one savvy CEO. The president of Otis Elevator sprang into action the moment he heard about the earthquake in Japan. According to an article in Business Week, he called the head of his Japanese division and told him to "keep me informed, second...
5 Digital Trends to Watch
If Steve Rubel is right, there are some fascinating digital trends to plan for in 2011. During a recent MarketingProfs Webinar, Rubel highlighted 11 digital trends, including location-based services, thought leadership, and social media schizophrenia (e.g.,...
The Problem with Soundproof Rooms
Soundproof rooms can be great if you're practicing the piano or planning a coup. And while they provide you with a distraction-free space to work, if you're not careful you might just shut out conversations you should be heeding. In the early 1990s, U.S. agribusiness...
Generations, Geography, and the Workplace
Just a short post today to point you to some fascinating research on generations, geography, and how these forces shape the way we view work and the workplace. In Generations and Geography, Tammy Erickson and Tim Bevins look at the impact of historic events on...
Nickels and Dimes
It's never a good idea to insult your customers. Fire them? Go for it. But badmouth them and you come out looking bad. That's what this restaurant did recently on a slow afternoon. After we'd already ordered expensive beers and an appetizer, I overheard one waiter say...
Would You Hire Someone You Don’t Trust?
Would you hire someone you don't trust? This should be an easy one. My answer: Of course not. So why do so many companies refuse to let their employees tweet, post, or otherwise represent them online? Take Security Public Storage, for example. The facility near me is...
How Not to Be Dumb, Slow, and Expensive
When a colleague asked me whether I wanted to review David Siteman Garland's new book I did what every Web-savvy marketer would do: I went to Amazon to read the reviews. I got no further than the author's own video introduction. In other words, he found a smart, fast,...