The secret to quality content is a simple formula. Simple, but often misunderstood. You see, quality content can’t be measured in hits, shares, retweets, or whether your content goes viral. It can’t be measured by how well a blog post is written, how coherent the...
A big reason businesses are afraid to adopt social media is fear of negativity. Bad reviews. Cranky customers. Critical comments. Negative experiences memorialized by Google, Bing, Yelp, and a host of other online platforms. Of course, these comments—the bad, the...
Twitter is rolling out a new feature: a Twitter mute button that lets you remove someone's tweets from your stream without having to unfollow them. A lot of people are all atwitter about this. Me? Not so much. Forget mute. Think filters instead. The Twitter mute...
I quietly reconnected my Klout profile a few weeks ago. Klout scores are popping up all over. More specifically, in Nimble--the social CRM software that I started using to help me better keep track of everyone and more-wisely manage my workflow. Silly little numbers....
The next stage of the digital revolution is coming, and Mark Schaefer thinks he knows what it will be. At a terrific talk on “content shock” at Google’s DC headquarters, Schaefer discussed the past, present, and future of the digital revolution—and what this means for...
The Mid-Atlantic Marketing Summit is one terrific conference. And I’m pretty skeptical when it comes to conferences; a lot of the time I find myself in sessions doodling or diving into my reading backlog, or outside walking the halls talking with other stragglers. In...
Twitter is rolling out a redesigned look for your page. Key design elements of the new Twitter profile include a screen-length banner photo, a larger avatar, and a more readable "about you" description (i.e., it is no longer hidden in the banner). The new design is...
I had the pleasure of being a guest on Deb Lee's popular Small Business Tech Chat. We talked about actionable small business tech tips, including how to think about social media channels, apps to make your life easier, email marketing, scheduling versus automation,...
Fortune has dissected just how bad things were during CEO Ron Johnson's brief and stormy tenure at the head of J.C. Penney. You may know that J.C. Penney (or "JCP" as the newcomers tried to re-brand it) is a department store chain in deep trouble. What you might not...
New Twitter and Google+ updates will impact the way people see you--if you let them. Both platforms have rolled out changes. And, taking a page out of the Facebook playbook, they've done it without warning and without telling their users what they've done. Here's what...