Last week's #bufferchat was all about community. Specifically, chat participants talked about what it means to be a community, what makes a community strong, how to pick a platform, and how to get started. One of the questions dealt specifically with advice for...
There's an entire industry around "content marketing," but what is it anyway? In Epic Content Marketing, Joe Pulizzi sets out this formal definition: Content marketing is the marketing and business process for creating and distributing valuable and compelling content...
A colleague emailed me recently to ask: How do you capture your original content to ensure that it's not "taken" by others without credit? The short answer: You can't. You can lock down your content. You can be hyper-vigilant. You can choose not to share slides or...
If you haven't heard about Oculus Rift yet, you soon will. The tech company, which was purchased by Facebook for $2 billion last year, has reportedly "solved" the problem with early efforts to make virtual reality work. This isn't about gaming. Augmented reality is...
My university was all about theory. Philosophy, political thought, literary criticism, dinosaurs and meteors. I even read Derrida. My brain was filled with ideas, but I couldn't do anything. Or so I thought. There's wisdom in theory. Of course, I quickly discovered...
If you own or run a business, pay attention to how Saudi Arabia is handling falling oil prices. They're doing nothing, and it's brilliant. Saudi Arabia's break-even point for a barrel of oil is somewhere around $20. Meanwhile, the price to extract that same gallon of...
I had the pleasure of talking about trends in communications* at an IABC meeting last week. One of the 10 trends I highlighted is visual content. Visual content has exploded—and people who post visual content are being rewarded on various social platforms. Facebook...
You know you’re in trouble when you’re hoping the email you’re staring at is spam. I woke up on December 24 to a notice from Google’s Webmaster Tools that my site was infected. It read, in part: Unfortunately, it appears some pages on your site may infect visitors...
Getting paid matters. Employee. CEO. Consultant. Entrepreneur. Vendor. Subcontractor. Add your title here. However you're classified, it's nice to see the pay check, consulting fee, sales transaction, and so forth, come through. A client called me on Friday and her...
There's a thought-provoking article on failure in The Washington Post. Geoff Lewis, a venture capitalist, writes: The understated acceptance of failure that propelled Silicon Valley for decades has morphed into something dangerous: failure porn. “Failure” as fast...